Facebook Ad Ideas To Grow Your Online Brand
Are you looking for someone who can create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the correct sort of ad for your campaign? Then here are some Facebook ads that can show you what a number of the top publishers are doing in order to promote their brand and increase their reach.
SiteGround
SiteGround, a number one blog hosting provider, starts with a robust emotional word— “fear”. The capital letters command attention to the word and also the rest of the sentence.
They start the ad by using an emotional premise, which is the fear entrepreneurs feel once they start a brand new business. Then, they jump right into the solution—an article where experts share solutions to the current problem.
Unlike the standard traditional tutorial pieces that focus entirely on best practices, the ad stresses the expertise of these experienced entrepreneurs and their solutions.
The last sentence adds a CTA that results in the article, which wasn’t replicated in any of the other ads—this is presumably because this ad promotes an article and not a landing page.
Finally, the company makes smart use of the ad’s image, including the article’s name, the expert’s face, the very fact that he’s an expert, and a remarkable quote that shows one of the solutions mentioned.
Grammarly
Grammarly, which is actually a grammar checker software company, that starts their ad with a quote from an authoritative review. They also present their software as an instantaneous solution to their audience’s problem. This mixture of social proof and benefit-driven copy gives their ad relevance within the mind of their target audience.
What’s even more impressive is how the corporate used the video in the shape of a brief quiz. Furthermore, the quiz proves the central premise behind Grammarly’s software—the significance of knowing your grammar.
As soon as the quiz ends, the video shows a CTA, which actually matches the ad’s button. The description repeats the start of the ad by mentioning the popularity of their product.
BigCommerce
BigCommerce, a number one ecommerce platform, uses a concise and intriguing copy. They don’t explain why online merchants jump to their platform; they ask you to look at it yourself.
What’s much more, the image’s copy complements this copy by giving a really small hint to why this actually happens—i.e., more features with much fewer transaction costs. The image also illustrates the features the copy talks about (except for the camera, which does not seem to relate to the ad).
Interestingly, the ad’s URL has the name of its primary competitor, which is Shopify. A click within the ad results in a landing page that says, “Don’t Hit the Shopify Ceiling.” This compares BigCommerce’s features with Shopify’s, a well-liked bottom-of-the-funnel content marketing tactic.
By the time you click on the ad to read why BigCommerce says they provide better features than Shopify, it’s already too late: you have certainly fulfilled the ad’s goal.
Coursera
Coursera, an online education company, starts their ad with the one thing the viewer wants to see: the abilities they can acquire. An expression like “unlimited learning from leading universities and companies” motivates the target audience to see themselves getting the advantages from Coursera’s courses.
Furthermore, they also mention these companies and universities, which adds social proof to their statements. While their use of emojis, benefits, as well as student quotes makes it even more interesting to read.
Their ad copy is actually the longest from this list; it’s almost like a short sales page. This may be due to their offer, which results in a landing page for a premium subscription, and their target audience, which can not be entirely nurtured.
Their video is actually a six-second animation that shows the number of courses and photos of their students, both highly reassuring elements in their ad.
Uber Eats
Uber Eats, the famous food delivery company, positions its ad to restaurant owners, one among their two core audiences. The ad focuses on the advantages they get—more customers and profit—and on what their audience’s customers want too—an excellent service experience.
Uber Eats even make this benefit even clearer in their image—you offer a pickup service, and you’ll save money.
The ad title further adds another benefit, which is engaging with the restaurant’s customers. In addition, they add some scarcity with the “time-limited” offer of free sign-up.
Seven Learnings From Analyzing Facebook Ads
- Use video. Most of the companies in this list used video, even though it’s a five-second animation of the image shown. People like video; it entertains them.
- Use short copy. Let the ad speak for itself. Use the correct offer, so the ad only works to present it—if you target the correct audience, this’ll make the requirement to “sell” the offer even more redundant.
- Connect your copy along with your ad image and headline. The ad should seem like a coherent piece that’s all connected by one strong premise.
- Give risk-free guarantees. Remove any sort of fear, uncertainties, and doubts fast by using warranties, money-back guarantees as well as return policies.
- Leverage social proof. People follow people. If you’ll be able to back your offer with numbers, quotes, and badges, it’ll be easier to believe.
- Ask questions. The reciprocity rule tells us that when someone asks you an issue, you answer. As subtle as this might seem, using questions in your ads may result in increased engagement rates.
- Be radically honest.
Conclusion
The dozen ads you saw represent just a glimpse of what you’ll do with
Facebook ads. Most of these ads concentrate on bottom-of-the-funnel content, but if you really want to promote an article or an ebook (top and middle-of-the-funnel content, respectively), there’s tons more you can do.
Hopefully, these ideas will boost your creativity so you’ll be able to grab your target audience’s attention and drive them to your landing page.
