B2B SEO: Best Way To Rank Your Business Website Higher In Search
What Is B2B Search Engine Optimization
B2B SEO refers to getting your business site ranked higher within the SERPs so as to drive more traffic as well as sales to you.
SEO for B2B organizations puts your products ahead of your prospects at the proper time because it assists you to reach and also convert key business decision-makers within companies through particular keywords that they search for while at work. In this way, you get high-quality inbound marketing leads, which in turn brings in comparatively more sales and much higher revenue.
Why Is SEO Important For B2B?
About 71% of B2B buyers actually begin their research with a Google search.
A good strategy for B2B SEO can assist you build trust in your market, put your product or service right in front of potential target customers, and thus successfully convert them.
B2B buyers want to determine if the seller is reliable, can actually be trusted, and knows what they’re doing. With a tailored content marketing strategy, you’ll be able to fulfill all these criteria and attract key decision-makers’ attention.
- Following are some more reasons that SEO is vital for B2B companies:
- Improves overall user experience
- It also positions your company as an authority in your industry
- Reduces dependence on paid ads
- Boosts website traffic
- Increases conversion rates
- Helps gain market share
- Brings in results even after you stop doing it (though this is really not recommended)
- Keeps you ahead of your competitors
Top B2B SEO Strategies For 2021
Here are the most effective B2B SEO strategies which will assist you get to the top of the search results and attract potential clients:
1) Conduct Comprehensive Keyword Research
In order to get ahead of potential customers, it’s vital to include the terms that they’re looking for to find your business. Keyword research helps you identify the most valuable search terms which will lead customers to your website.
Contact SEO TO WEBDESIGN today and find highly relevant keywords for your business.
2) Create Content That Targets Several Stakeholders And Decision Makers
Now that we have curated a list of keywords for you, it’s time to put them to use. We make content for all stages of your customers journey, which effectively targets the chosen keywords.
Following are the best practices SEO TO WEBDESIGN uses in order to attract and convert B2B customers:
- Address your customers’ pain points.
- We ensure each piece of content adds value to the readers’ life. We do this by writing unique (and advanced) strategies, along with examples to help readers better understand the content.
- We ensure that your content stands out from your competitors. We even analyze what’s missing or isn’t explained in detail and cover those things.
- We write compelling titles and meta descriptions to entice searchers into clicking on your article.
- We simply produce evergreen content that doesn’t get outdated with trends or events.
- We back the claims you make in your content with linked-to statistics and data. For instance, if you say, “X% of marketers regularly use marketing automation,” we make sure that you’ve got proper research to back this claim.
Last but not least, we promote your content on B2B niche platforms and community websites, including LinkedIn, to achieve more customers and drive more traffic to your website.
3) Host Webinars And Podcasts
Webinars and podcasts are quite famous marketing strategies in 2021:
- Around 20-40% of webinar attendees actually turn into qualified leads.
- And when it comes to podcasts, 44% of senior-level decision makers listen to them.
Given the present state of the planet, with people avoiding travel during this pandemic, the numbers quoted above are likely to increase a lot. So the question is: how does one make the most of this?
Following are 7 steps that SEO TO WEBDESIGN uses to make the most of webinars and podcasts to enhance your site ranking:
- Step 1: We oick topics that address the most important pain points of the companies you serve.
- Step 2: We promote your webinar and podcast extensively via social media as well as email.
- Step 3: We even provide viewers/listeners with expert guidance, something that’s not really available for free of charge.
- Step 4: We also repurpose your webinars and podcasts into blog posts.
- Step 5: Then we publish repurposed versions of your webinar and podcasts on your website (in both formats, text and video/audio) and share it with your email subscribers.
- Step 6: Then we simply publish your webinar on YouTube. We ensure to add closed captions to make it easier for YouTube to know your video’s context. And also add links that take interested users to your website. For podcasts, we host it on different top platforms.
- Step 7: Last but not least, we repurpose your webinar into various short videos and share them on social media to compel users to actually visit your website.
4) Create Videos To Support Your Content Strategy
Apart from webinars, you also need to create videos to support your content strategy – because 65% of senior executives visit the website related to the video posted on YouTube. Another advantage of creating videos is that they’ll be easily repurposed into blog posts.
These are the best types of videos that SEO TO WEBDESIGN can create for your B2B business:
- Educational videos (top of the funnel videos)
- Promotional videos (that further demonstrate the worth of your product)
- Customer success videos (in order to create social proof)
- Customer interaction videos (in which you ask users what their biggest challenges are and show how your product really solves them).
5) Audit And Update Existing Content
Auditing your content is an important part of SEO.
B2B marketers should actually do on an annual basis in order to assess the results as well as improvise their content marketing strategy. Moreover, Google prefers blogs that are up-to-date and accurate, so check if your content contains outdated statistics or tips and then update them accordingly with one of the most recent ones.
Another advantage of auditing your content is that it assists find bad links, broken pages, and other SEO-related errors. By fixing these errors, you’ll be able to prevent your site from getting penalized by search engines.
6) Optimize Your Product Pages
B2B buyers who are ready to purchase are likely looking for your products on Google. For example, if a person searches for “IP transit provider,” it indicates that they’re almost ready to buy.
By optimizing your product pages for these types of “bottom of the funnel keywords,” you’ll be able to increase your site’s chances of appearing for buying terms.
7) Improve Your Technical SEO
Technical SEO assists search engines to better understand as well as index your website, therefore increasing the chances of your website appearing for relevant search queries.
8) Get Your Product On Third-Party Review Sites
Many B2B buyers check for product reviews on third-party sites for the unbiased opinion they really bring. By getting your product on third-party review sites, you’ll be able to build trust with your prospects and increase your site traffic.
Another advantage of getting your product on third-party review sites is that you simply will get a backlink from them.
We make sure to select the correct B2B review site for your product. We check if any of your competitors are listed on that particular site. And even analyze whether decision makers trust the website. We simply do so by checking their monthly traffic. If it’s high, it indicates that several people trust it.
To list your product on any of the B2B third-party review sites, we need to contact the website.
9) Build High-Quality Backlinks
Getting high-quality backlinks from different sites is crucial for SEO. The more backlinks there are, the more organic traffic your website gets from Google.
10) Don’t Forget International SEO
If you serve global customers, you would possibly want to make their native language available on your site. It is also worth mentioning that your website’s language has a great impact on your rankings.
For example, let’s say a customer searches for your product from Spain and has thus set their browser language preference to Spanish. Google will simply rank the pages that are in Spanish above than non-Spanish ones.
if you wish to combat such issues get in contact with SEO TO WEBDESIGN today and freely target international audience.
11) Stay On Top Of Search Engine Updates
Search engines make changes to their algorithms almost on a daily basis. In the year 2018, Google made about 3,234 updates to its algorithm. That’s nearly 9 changes per day!
While most of these updates have a negligible effect on your SEO, it’s essential to keep a watch on core algorithmic changes. For example, Google has scheduled a “Page Experience Update” for the succeeding year (the exact date hasn’t been decided yet).
These sorts of algorithmic changes have a major impact on your SEO. By staying on top of the search engine updates, you’ll be able to better prepare your website for them and increase your chances of outranking your competitors.
Conclusion
B2B SEO requires you to follow an extremely different approach than B2C SEO. In
B2B SEO, your buying cycle consists of multiple decision-makers, so you ought to concentrate on creating content that targets each decision-maker and entices them to select you over your competitors.
We attempt to get your product on third-party review sites to get some backlinks and thus boost your website’s credibility. We make sure that your product pages are optimized for search engines, and technical SEO is apt!
