Why You Should Not Create More Pages On Same Keyword

In the world of search engine optimization (SEO), one common mistake that website owners often make is creating multiple pages targeting the same keyword. While it may seem like a logical strategy to improve your chances of ranking higher on search engine results pages (SERPs), this approach can actually do more harm than good. In this blog post, we will explore why you should avoid creating multiple pages targeting the same keyword and the negative consequences it can have on your SEO efforts.

1. Keyword Cannibalization

One of the primary issues with targeting the same keyword on multiple pages is keyword cannibalization. Keyword cannibalization occurs when multiple pages on your website compete against each other for the same keyword. This can confuse search engines, making it difficult for them to determine which page is the most relevant and authoritative for that particular keyword.

Imagine you have two blog posts, both targeting the keyword “best smartphones of 2023.” When search engines crawl your website, they may struggle to decide which page to rank higher, potentially leading to lower rankings for both pages. Instead of consolidating your SEO efforts, you end up diluting them.

2. Poor User Experience

Creating multiple pages targeting the same keyword can also result in a poor user experience. When users search for a specific keyword and click on multiple pages from the same website that essentially offer the same information, they may become frustrated and perceive your site as redundant or spammy. This can lead to a high bounce rate and a negative impact on your site’s credibility.

To provide a better user experience, it’s better to consolidate your content into a single, comprehensive page that thoroughly covers the topic. Users are more likely to stay on your site and engage with your content when they find everything they need in one place.

3. Dilution of Backlinks and Authority

Another critical aspect of SEO is building backlinks and authority for your website. When you create multiple pages targeting the same keyword, you risk splitting the backlinks and authority that your content generates. Instead of having one authoritative page that accumulates high-quality backlinks, you end up with several weaker pages that each receive a fraction of the attention.

A single, high-quality page with valuable content is more likely to attract backlinks from other websites, improving your site’s overall authority in the eyes of search engines like Google. This authority is a significant factor in determining your rankings.

4. Duplicate Content Issues

Creating multiple pages targeting the same keyword can also lead to issues with duplicate content. Search engines penalize websites that have duplicate or nearly identical content because it confuses their algorithms and provides a poor user experience.

To avoid duplicate content issues, it’s best to focus on creating unique, valuable content for each keyword you want to target. This approach will not only help with SEO but also enhance your website’s overall quality.

5. Missed Opportunities for Targeting Other Keywords

By focusing solely on creating multiple pages for one specific keyword, you miss the opportunity to target a broader range of keywords. Diversifying your keyword strategy allows you to attract a more diverse audience and potentially tap into untapped markets. This approach enhances your chances of ranking well on SERPs for a variety of relevant keywords.

While it may be tempting to create multiple pages targeting the same keyword in the hope of boosting your SEO rankings, it’s a strategy fraught with pitfalls. Keyword cannibalization, poor user experience, dilution of backlinks and authority, and duplicate content issues can all harm your website’s SEO performance.

Instead, focus on creating high-quality, comprehensive content that thoroughly covers your target keywords on a single page. This approach will not only improve your search engine rankings but also provide a better experience for your users, ultimately leading to greater success in the world of SEO. Remember, quality and relevance always trumps quantity when it comes to SEO.