The Biggest Mistake We Are Making In Social Media
In the following, we will be discussing an important topic that is “The biggest mistake we are making in social media” and will discuss it in detail within the article. A recent report, called the “State of Social Media Marketing,” compiled by social-analytics company social bakers, released loads of data about the social strategies of brands across 80 countries and 20 industries. But one stat specifically stood out to me as an enormous red flag for how marketers approach social media. When listing their most significant goals for social media, 62% of the brands surveyed said customer acquisition, while only 29% said customer care.
There’s a huge disconnect here. Think back to the basics, folks. The best way to get a brand new client isn’t to pound them over the head with a marketing message. Generally, the companies that have seen the best results are those that are recommended to folks by current customers. A company or cooperation has an amazing product or service, customers love it, customers share it with their friends, and–voila! New customers. The absolute first step in social media ought to be to get your current customers connected to you. There are numerous advantages to connecting to your current customers online.
They include, but are not limited to, the below-mentioned points:
1. Opportunity To Observe
Once you connect with your current customers, you can watch how they interact with you and your brand. On some networks, such as Twitter, you can even see what their needs are way beyond your own product or service. Connecting with your current customers gives you knowledge about or insight into who your customers really are and what they’re looking for to make their lives easier.
2. Opportunity To Activate
For example, you need to move some inventory quickly. Doing a huge flash sale might damage your brand’s pricing perception with new customers–they may think you’re not worth the full price if they’ve been introduced to you at a significant discount. However, your current clients who know and love you’ll appreciate a “customer-only” activation, like a secret price drop. Consider making social groups of your best customers, and look for activation they can share to help move product.
3. Opportunity To Advocate
Most of the people don’t believe that corporations tell the truth in advertising. It always amazes me that firms think that shifting their ad messages to short social updates can change anything about that. A company talking concerning itself is advertising, whether it’s on a paid medium or a Facebook page. But if you’ll get your customers talking concerning you, that’s advocacy. Give your customers simple and easy, shareable tools to advocate on your behalf as well as you’ll see new customers/clients as a result. New customers or clients are a byproduct of taking care of your current customers on social media.
So go check out your social-content calendars immediately, and ask: Have we done enough for those who already love us?
