SEO vs SMO: what’s the Difference? Why we need both SEO & SMO?
Internet Marketing is booming at this time, every business is getting online. That is why competition is more. A user can find you on internet in following ways:
1) If your website appears early in the web search result.
2) If you are recommended or mentioned by other websites.
3) If they already know about your company.
What is SEO?
Search Engine Optimization (SEO) is a technique of bringing more traffic to your website, by improving search engine ranking, so that, your website comes early in search results. In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific search engines.
What is SMO?
Social media optimization (SMO) is the use of social media outlets and communities to get more publicity for your website. Types of social media involved include RSS feeds, social and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. SMO is sharing the contents of website on social media. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. SMO is an important part of SEO.
What’s the Difference between SEO and SMO?
SEO |
SMO |
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Process of optimizing your website so that its pages are shown early in SERPs(Search Engine Result Pages)
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Process of sharing the contents outside the website. |
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Goal is to increase traffic on website via search engines. |
Goal is to make website more popular among the people. |
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Methods used for SEO are selecting keywords and making changes to HTML code such as titles, meta descriptions, alt tags, headers and microdata. |
In SMO contents are spread widely as possible on various social media channels like facebook Likes, twitter retweets, Pinterest pins, +1s and you tube views. |
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Helps in making website search engine friendly.
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Helps in Creating brand awareness.
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It takes longer time to make effect |
It brings success in short interval of time |
Why SEO and SMO both are important?
In all, both SMO and SEO are used to attract traffic, increase rankings, popularity and site success.As SMO brings success in a short span of time, SEO gets in longer lasting success. This is the main reason that a blend of both SEO and SMO is required for a successful website. Quality content (original and useful content) is the most important factor in SEO and SMO. Both techniques require content for crawling the search spiders or the traffic who will hook on to a page.
In other words, SMO offers the chance to contact the clients and customers on a personal level and answer all their questions to get more business. At the same time, it is also imperative to have visibility in the search engines and that is possible with effective SEO. Thus, a mixture of both SMO and SEO techniques is a great way to grow the business and have a successful website.
Aside from getting users to buy what you re offering, SEO SEM techniques are pretty different. They each have their distinct advantage. SEO allows you to use keywords in your blog or website so that your site organically shows up on a search engine.