How To Use Google My Business To Get More Clients In 2024?

If you’re a business owner looking to increase visibility and attract more clients in 2024, Google My Business (GMB) is one of the most effective tools at your disposal. With millions of users searching for services on Google every day, optimizing your Google My Business listing can help you stand out in local search results, attract potential customers, and grow your business.

1. Create And Verify Your Listing

Before you can benefit from Google My Business, you need to create and verify your business listing. This process is simple but crucial to ensure your business appears in search results and on Google Maps.

• How to create a listing: Visit the Google My Business website and click “Manage Now” to set up your business profile. Enter your business details such as name, address, phone number, and website. Make sure all information is accurate and consistent with other listings.
• Verification process: Google will ask you to verify your business via a postcard, phone call, or email. Once verified, your business will show up in local search results.

Pro Tip: Ensuring your listing is 100% complete can make your business more attractive to searchers and improve your ranking in local searches.

2. Optimize Your Business Information

Simply having a Google My Business listing isn’t enough—you need to optimize it with accurate and relevant information. This helps Google understand your business better and presents potential clients with the details they need to choose your services.

• Business description: Write a clear and engaging business description that highlights what makes your business unique. Focus on the services you offer and why clients should choose you.
• Selecting a category: Pick the ones that are most pertinent to your company. This helps Google match your business with users searching for those specific services.
• Business hours: Make sure your operating hours are accurate. Update them during holidays or special events to ensure potential clients can reach you at the right times.

Pro Tip: Use keywords that your potential clients are likely to search for, such as “best real estate agency in [City],” to improve your ranking and visibility.

3. Add High-Quality Photos and Videos

Using visual content to draw in new customers is a smart move. According to Google, businesses with photos receive 42% more requests for directions and 35% more clicks to their websites.

• Post photos of your business: Upload high-quality images of your storefront, interior, products, and services. This gives clients a sense of what to expect when they visit.
• Use videos: Add short videos showcasing your services or products in action. Videos create a more dynamic, engaging experience for users.

Pro Tip: Regularly update your photos to reflect any changes in your business, such as new products, services, or renovations. This maintains your profile current and interesting.

4. Encourage and Respond to Reviews

Online reviews are one of the most critical factors influencing client decisions. In fact, a business with positive reviews is more likely to attract new clients than one with few or negative reviews.

Encourage satisfied clients to leave reviews: Politely ask your happy clients to leave a review on your Google My Business profile. In addition to increasing your credibility, positive evaluations also make you more visible in search results.

Respond to all reviews: Whether the reviews are positive or negative, always respond professionally. Thank clients for their positive feedback and address any concerns from negative reviews with a solution-focused approach.

Pro Tip: Consistently receiving and responding to reviews signals to Google that your business is active and engaged, which can improve your ranking.

5. Utilize Google My Business Posts

Google My Business allows you to share updates, offers, and promotions directly on your listing through GMB Posts. These posts appear in search results and can drive more traffic to your business.

What to post: Share news, upcoming events, special offers, product launches, or blog articles. Use eye-catching images and a clear call-to-action to engage potential clients.

Keep it relevant: Keep your posts fresh by updating them regularly. Interesting posts help you stay at the forefront of people’s minds and draw in new customers.

Pro Tip: Include a link to your website, appointment scheduler, or booking page to encourage visitors to take immediate action.

6. Leverage Insights to Improve Strategy

Google My Business provides insightful data about user behavior on your profile. Data about calls, clicks, searches, and direction requests are all visible. Make adjustments to your plan using this data.

Analyze search queries: Discover which keywords users are searching to find your business, then optimize your listing and website to target those terms.

Track user actions: Pay attention to which actions—such as website visits, phone calls, or direction requests—are most common, and adjust your marketing strategy to enhance those results.

Pro Tip: Use this data to experiment with different posts, photos, or offers to see what resonates most with your target audience.

Google My Business is a powerful tool that can significantly boost your client base in 2024. By optimizing your listing, engaging with customers, and leveraging GMB features like posts and reviews, you can improve your local search ranking, attract more clients, and grow your business. Don’t overlook the power of GMB—make it a core part of your marketing strategy today and watch your client base expand.