How to Know if Your Website’s Traffic Quality Is Poor (And So How to fix it!)
In the following, we will be discussing an important topic that is How to Know if Your Website’s Traffic Quality Is Poor (And How to fix it!)” and will discuss it in detail within the article. A few questions on that come up are “Is your website receiving a lot of traffic but not enough leads? And, more significantly, are the leads not converting to actual sales. If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read the following article to find out how to tell if the traffic coming to your website is of poor quality, and if so, then how to fix it.
Some ways to easily identify whether or not your website is acquiring the traffic that it deserves are mentioned below:
1. Your Bounce Rate Is Much Higher Than The Industry Average
A bounce is nothing but a single-page session” as well as the “bounce rate is actually a single-page or one-page sessions divided by all sessions, or you can say that it is the percentage of all sessions on your website in which users viewed only one or single page and thus triggered only a single request to the Analytics server”, as per Google. In other words or so to say, a website visitor is said to bounce once they visit a web page but then do nothing else.
If the industry average is 60% but the bounce rate of your website is 80%, then it is a signal that your traffic quality is poor. To lower your bounce rate, you may need to analyze what’s going on in your Google Analytics or other web analytics tool to figure out why individuals are leaving your website so quickly.
2. Your Average Website Session Duration Is Less Than two to three Minutes
According to research from Databox, around 41% of websites have an average session duration of 2-3 minutes. Another 55% reported an average session duration of fewer than 3 minutes and 27% reported more than 4 minutes. Furthermore, Data box shows that the best or most effective tactic to increase average session duration is to include visuals – like relevant charts, videos as well as infographics – on your page to hold the attention of your visitors’.
3. Your Percentage of Returning Visitors Is Less Than 30%
As per Mike Sullivan, a top contributor to the Google Analytics support forum, the percentage of returning visitors to your site should be around 30%. Anything less than that is below average while having it around 50% is considered to be good. When you get new visitors to your website, some of them will “stick” (return), so you should always be drawing in new visitors – and Sullivan says that 50%-70% is a good range.
Most websites get more new visitors than returning visitors, but it’s the latter that have a higher engagement — “they bounce less, view more pages per session, and have higher session durations. They also tend to have a higher rate of conversion as well as higher sales.”
