Digital Marketing Trends You Can No Longer Ignore in 2019 and Beyond
The following article will discuss an important topic that is “Digital Marketing Trends You Can No Longer Ignore in 2019 & beyond” and we will talk about it in more details within the article.Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.
As of 2019, the digital marketing landscape that encompasses SEO, PPC, social media, content marketing and more is witnessing quite a dramatic shift.Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year.
Below is some Digital Marketing Trends You Can No Longer Ignore in 2019 & beyond:
1. SEO A/B Split Testing
Marketing is all concerning testing, that is why SEO A/B split testing tops our list for 2019. Search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes. Platforms like Click flow suggest pages with untapped SEO potential — a high-impression count but low click-through rate (CTR) — which can be improved to increase clicks and traffic.
Click flow lets you choose your target CTR increase, and then it serves up pages along with a keyword report that lists what your page is ranking for and which keywords will help you get more traffic. Inside the app, you make changes to title, Meta description, title tag and body content, which are automatically reflected on your site:
Choose your Target CTR
Run the experiment for at least 15 days and Click flow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.SEO A/B split testing squeezes the most SEO juice out of your site and gives you an insight into the variables that move the needle.
2. Artificial Intelligence
Artificial intelligence will take over the world! Or in the very least the world’s simpler jobs.Here are the top reasons why organizations are adopting AI into their business.AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
One exciting example of AI in practice is chatbots (more on that later). MasterCard created a Facebook messenger bot – that uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments.Artificial intelligence will soon be the driving force behind many services, and currently we’re already seeing it implemented in such areas as:
Customer service chatbots (25% of customer service will use virtual assistant technology by 2020, up from 2% in 2017)
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
Businesses adopting AI in 2019 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.
3. Programmatic Advertising
Programmatic advertising suggests that using AI to automate ad buying thus you’ll target more specific audiences. Real-time bidding, for instance, is a form of programmatic ad buying. This automation is much more efficient as well as fast, which implies higher conversions and lower customer acquisition costs.
4. Chatbots
Chatbots will continue to be a very important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
5. Personalization
If you would like to stand out in 2019, you need to personalize your marketing – which means that personalised content, emails, products and more.With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. Top examples of businesses leveraging the power of personalization always include Netflix and Amazon, with their tailored recommended products or movie titles. But other companies successfully using personalization include:
- EasyJet launched a data-driven email campaign that used customers’ travel history with the airline to build personalized stories, which then suggested where they might like to travel next. About 12.5 million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails.
- Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.
- Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system that skyrocketed their revenue to $2.56 billion.
