Best steps for Mobile SEO to skyrocket your online presence in 2018
In this fast pacing world, we must be equipped enough to cope up with the current technologies. If you are using digital marketing as your only platform to showcase your business products and services on the internet, then why not utilizing it completely.
You must know the value of each and every segment through which you get more audiences.
So there is one segment which has a vast audience present in it i.e. Mobile phones. Yes, mobile phones consist of more audiences than any other platform. So it is equally important to use Mobile SEO so that it can skyrocket your online presence.
Best steps for Mobile SEO to skyrocket your online presence in 2018 are as follows
Mobile Analysis
When you are doing or performing SEO for your mobile, then you must perform the mobile auditing. Now what comes under mobile auditing, this question will be arising in your mind Right!
Well below are the steps that are given to enhance you about Mobile auditing.
Mobile Friendly Website
Having a website that is not mobile friendly will result in losing huge traffic that is generated through mobile platforms. According to Statista, 52 percent of users use mobiles phones for accessing the websites.
And if you are not available on this mobile platform, then it can be a huge loss. Make sure that your website is mobile friendly.
Google Search Console
If your website is mobile optimized then you must add and verify it through Google Search Console. Google search console will help you to detect problems and faults in your website which can cause nuisance in the mobile platform. Through the report, you can rectify those faults and make your website easy to use.
Crawlable Resources
Design your website in such a way that it does not block Javascript, images, videos, CSS etc. Make sure that your website has crawlable resources.
Skip Flash Content
Flash content usually takes a higher load time on a website. You should avoid adding flash content in your website. Skipping flash content will help you to load your website much faster.
Responsive Website Design
If you have a website and that breaks in the mobile platform, then also it creates a negative impact on visitors. Make sure that your website has a responsive design which can be browsed in any platform. Such as mobile, tablets, laptops etc.
Load Time
Your website load time on the mobile phones is also responsible for your online success. If the load time of your website is higher, then you are going to lose your business digitally.
How to optimize Load Time of your Website?
- Use compressed images
- Analyse Page Performance
- Reduce the response time of your server
- Enable browser caching
- Optimize CSS delivery
- Mobile Website Designing
The design of the mobile website also plays a vital role in your digital success.
Headings, Images, and Fonts
The website which consists of optimal headings, images, and fonts that attracts visitors tends to win on this digital platform. Use optimum heading, images, and fonts on your website.
Comprehensive Navigation
Those websites which are easy to browse and has clear navigation also tends to be more visited and more liked by the visitors. Having a website in which consists of user-friendly navigation attracts the users to re-visit the website.
Clear Call To Action
All those websites which have a clear call-to-action button have higher tendency to generate more visitors. Use a clear call to action button on your website that is mobile optimized.
Feedback Forms
Having feedback forms on your website is an opportunity for you to know about your pros and cons on the website. A customer can easily write down their feedback through the feedback form. This makes the visitor happier and pleased to tell about its user experience at the website.
Content
Content is another a major factor in mobile SEO. If you have content that is well written and posted on the website, then also you can rank higher in the search engine page results.
Keyword Research
While doing Mobile SEO for your website, you must know what your customer really wants. For this, you can use Keyword Planner by Google Adwords. You will get to know about the prompt keywords that are mostly searched.
Optimize the content format
Equally optimizing the format of the content helps you to generate more leads from the website.
Now, what comes to content formatting?
You must use Tables, Paragraphs, Listing, Header, Columns etc. These all will equally help you to do mobile SEO for your content writing.
You can also use the different forms of the content. You can use gifs, videos, animation, images etc. Using all these at your content helps you the visitors to take more interest to read your content.
Location
With the help of integrating location at your mobile website, you can easily grow faster in the digital market. This is the most important step for Mobile SEO to skyrocket your online presence in 2018. Add your location in the website, and all other digital channels. It will help the visitor to contact you and visit you physically.
Google My Business
You can list your business on Google My Business. With the help of Google My Business, you can easily connect with your customers more easily. Google helps the visitor to locate you at your physical address. Plus it also helps you to increase your visibility in the local listing.
Reviews
If you have positive reviews then it means you are going to generate a higher frequency of visitors at your business. And yes this is also a part of Mobile SEO for your website. Using this strategy can help you to grow your business in a much faster way in the year 2018.
Add Photos of Your Business
Adding photos of your business on the website or at the other listing channels can help you to gain trust from the visitor. Visitor or user usually trusts those companies or business who is very clear to their customers. So adding photos to these listing can help you to grow through mobile SEO.
Google Maps Local Search Advertisement
If you are well packed enough to invest your money in the advertisement, then you can use google maps as a platform for local search advertisement. This will help you to grow more with the help of Google advertising.
Wind-Up Summary
The above points were the essential steps that can help you to boost up your online presence in the digital market through mobile SEO. Using and implementing this Best steps for Mobile SEO will skyrocket your online presence in 2018.
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