Best Lead Generation Tactics For Social Media Marketing
The stats on social media aren’t to be dismissed. There are about 3.2 billion social media users worldwide, which is actually about 42% of the world’s population. Around 73% of marketers believe social media marketing has been effective for his or her business. Furthermore, about 71% of consumers who have actually had a positive experience with a brand on social media are quite likely to recommend the brand to their friends as well as families.
Here are some impressive ways to actually generate leads via social media:
1) Organize Contests
Running contests on social media is a simple and fun way to increase engagement and brand awareness. When running contests or competitions on social, ask people to like, comment as well as share your content. You can ask them to provide their email address as the simplest way of gaining entry to the competition as they’re more likely to offer their personal details when they think they might win something.
You can also run a tag-a-friend contest within which users ought to tag their friends to be eligible to enter the competition. This will assist you to generate many leads in a very short period of time. Keep in mind, however, that the prize has to be valuable enough that people will want to enter and encourage their friends to enter as well. If your winning prize is something they’ll easily get anyway or something that is not very useful or interesting, your contest just might backfire and you can actually kiss your high-quality leads goodbye.
2) Go Live Or Host A Webinar
Figure out the pain points of your target audience then host a live video on social media channels to address those problems and provide an answer .In order to actually increase engagement, ask your viewers to type in their questions or problems and so respond to them in real time.
Both Facebook and YouTube offer live video facilities where you can actually add links to your website or your webinar to turn your viewers into leads.You can also host a webinar on subjects that your prospects are most curious about . Start with advanced registration because this way you’re more likely to get relevant leads.
3) Use Lead Generation Social Ads
Social media ads aren’t only great for improving brand awareness, but they will also help attract new leads. You only need to find out which channel is correct for your business. Facebook lead ads make it easy for people to sign up as well as provide their information without leaving the platform. Once people click on your CTA, they’ll see a form that’s pre-filled with their Facebook contact information (instead of redirecting them to your landing page), that’s ready to submit.Similarly, you’ll use Instagram and LinkedIn lead gen forms to actually acquire leads rather easily.
4) Leverage The Power Of Social Listening Tools
Social listening simply implies monitoring your brand’s mentions; customer feedback as well as discussions related to your industry or competitors on all social media platforms.Social listening tools offer you the ability to collect information based on the overall sentiment and tone of conversations going on about your brand as well as your industry on social media. Here are some of the popular ones:
• Agorapulse
• Mention
• Brandwatch
• Awario
• TweetDeck
5) Pin a Post In Order To Promote Your Contact Form
In order to accumulate leads via your contact form, you can actually use the pin-a-post feature of Facebook, which leads to your contact form which may otherwise get lost in the crowd.Go to the published post you wish to pin to the top of your page. Click on the three dots at the top right corner, then select “Pin to Top of Page.” this will be the very first thing on your Facebook page that visitors will see.But remember that a pinned post stays at the top of your timeline for only about 7 days, after which you’ll actually need to pin it again to bring it to the top.
