Best Lead Generation Tactics For Content Marketing

In the following, we will be discussing an important topic that is “Best Lead Generation Tactics for Content, Email Marketing” and will discuss it in detail within the article. Leads are the lifeblood of every business. You need a constant flow of leads so as to generate more sales and obtain an edge over your competitors so that they do not snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a significant role in bringing in a constant flow of prospects, as the following statistics show:

61% of marketers actually say generating traffic as well as leads is their top challenge.
27% of marketers have reported that below-average CPLs (cost-per-lead) for both social media as well as email marketing.
Content marketing actually costs 62% less than traditional marketing and at the same time delivers 3x as many leads.
Marketers who actually prioritize blogging efforts are 13x more likely to see a much more positive ROI.
Lead-nurturing emails actually get as much as 10x the response rate in comparison to standalone emails.

Let’s discuss the most effective tactics to generate leads via content marketing, social media marketing, and email marketing.

How To Generate Leads With Content Marketing

By 2021, almost one-third of Internet users are using ad blockers — which implies that nearly one-third of all ads won’t reach their target and these companies will lose a good chunk of revenue. So how can you actually avoid experiencing such a loss?

Content Marketing

Not only would 70% of individuals rather find out about products through content, but content marketing delivers a much higher ROI than paid ads. The power of content marketing becomes evident once you read (and learn from!) these 22 examples of companies that are dominating the planet with awesome content marketing.

Here are some tips to assist generate leads via content marketing at a far better ROI.

1. Write Content For Your Buyer Persona

A buyer persona is actually a detailed, research-based description of your target customer. It’s quite a simple document that lists everything from demographic information to hobbies and from career history to family size— all written as if the persona were actually a real person.71% of companies that exceed their revenue as well as lead goals have actually created buyer personas.

A buyer persona just like the one below helps you get answers to critical questions like what are your customers’ pain points and, thus, what they need to resolve them. When you have such information at your fingertips, you’ll create more specific (i.e. better) content which will be far more efficient in generating qualified leads because people are more likely to give out their email if they feel that the content is crafted especially for them.

How does one create specific content for your different customer demographics? Think of it sort of a Q&A: Research which questions your customers are asking and so answer them thoroughly in your blog or video content. Here’s an in-depth guide on how to create content for every stage of the marketing funnel.

2. Select Your Content Type Carefully

Once you’ve determined what you will write for your potential customers based on what they want (see #1 above), how do you know what type of content you need to create? It should be completely based on the targeted platform, buyer behavior and also the buyer persona. Some examples of content types are:

Infographics: Infographics actually generate 94% more clicks as well as 30x more leads. An infographic is a visual representation of information and while most people are familiar with the fundamental format, this is beginning to change.
Informational Content: This sort of content actually focuses on educating your customers with your expertise. When you write about a topic specifically associated with your business (i.e. on which you’re an authority) in the type of “How-to” guides, white papers and case studies, this is actually informational content.
Video Content: Videos are actually quite great for keeping your viewers engaged: Video marketers actually get 66% more qualified leads per year, they even achieve a 54% increase in brand awareness as well as have received new customers from a video on social media. You can put in optional email gates to your videos to begin generating leads.
Podcasts: Podcasts are an excellent way to share your expertise with your prospects in a format that is actually the easiest to consume. In 2019, 90 million people listened to a podcast on a monthly basis – a number that is actually expected to reach 132 million by 2022. Adding pre- and mid-rolls (CTAs) throughout your podcast will, in turn, increase your chances of turning listeners into customers.

Keep in mind that the first aim of the content format you select must first match the customer’s or lead’s need, then must answer their questions and only then can it generate interest in your product or service.

3. Create High-Value Lead Magnets

A lead magnet is an incentive that you simply offer to your potential customers in exchange for his or her email address or other personal information. Your free offering is usually downloadable content, sort of a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper. It could even be access to a video, a webinar or a course.

Below are a number of the most effective kinds of lead magnets which will assist you in generating leads for your business.

PDF Checklists: You can actually provide handy as well as a thorough list of tools or advice that people are desperately looking for.
E-Books or Free Reports: People love to save as well as read e-books that go into more and more detail than at any typical blog post. Offering a free report or e-book in exchange for an email is always an excellent strategy.
Quizzes: You must allow your visitors to play a free quiz however display the results only after they have entered their email address. This is another good way to grab leads in a way that actually makes it fun for them.
Infographics: If your article is actually a fact- or number-heavy, offer a lead magnet that is an infographic of all the key or major data. That way, your readers can download the infographic to conveniently actually refer to the information when needed.
Free courses: This could actually be a 1 big webinar or a series of shorter videos explaining something that your users are actually most interested in learning. Use CTAs in your videos or in the landing pages in order to generate leads.
Templates: Once you have actually explained to your reader how to do or create something, like a buyer persona, don’t make them go away and also have to create the buyer persona from scratch. Instead, offer a downloadable, interactive template that they’ll then use to put to use what they’ve just learned.

4. Use Powerful CTAs In Your Blog

Calls to action (CTAs) are any sort of a link or button that prompts a reader or visitor to perform the desired action on your website, landing page, email, etc. A good CTA helps enormously to convert these visitors into leads and there are various types that you simply can use in your blog, such as:

Subscribe CTA: This is actually one of the best ways to generate leads. Ask visitors to enter their email address if they need to receive regular updates from you. A “Subscribe” button gives people a reason to return to your blog by sending emails to them each and every time you publish a new one.
Slide-in CTA: Slide-in CTAs are an excellent way to grab readers’ attention as well as offer additional information to them before they actually bounce off the page. Unlike static calls to action, they actually follow the reader as they scroll up as well as down the page.
Get It Free: If you actually offer a free trial of your products, add a “Try for Free,” “Get It Free” or “Join Free for a Month” CTA in order to encourage people so that they try out a demo of your product. Once someone uses your demo product, not only will they be more likely to buy the complete product or service, but you’ll better understand their requirements and may thus propose the paid version of your product during a way that speaks to them directly.
Social CTAs: Social media is the most effective way to keep your prospects engaged, and at the same time social CTAs allow your readers to easily follow you on your social channels. When they start liking what you post to social, they’re more likely to become a lead.

No matter which CTA you utilize, just use one per page and ensure that it aligns with the page’s copy and intent so as to increase the click-through rate.

Leverage The Power Of Paid As Well As Organic Distribution Channels

Although organic channels of lead generation are quite cost-effective, you shouldn’t ever ignore the power of paid channels. In order to reach the customer at every point in their buyer journey, paid channels play an important role. When it involves lead generation, both paid and organic distribution channels have their own benefits:

Organic channels such as SEO are good for lead generation in the long-term
Paid channels can actually help you generate leads from the very first day

At a minimum, you must be using these channels:

Blog: Post valuable as well as relevant content on your blog regularly as this will definitely help you rank for new keywords and at the same time increase the overall organic visitors on your website.
Guest Blog: Furthermore, you can write guest posts on websites related to your industry in order to attract people who are already interested in your business.
Social Media: Interesting content is actually one of the top 3 reasons people follow brands on social media, so start posting engaging content on your social networks.
Paid Ads: You should run PPC ad campaigns on Google, LinkedIn, Bing as well as Facebook to attract prospects that are looking for your products or services.
Retargeting: You can even retarget prospects that are interested in your business but are not actively looking to buy anything.

Best Lead Generation Tactics For Content Marketing