An Actionable Checklist To Prepare To Launch A Brand New Marketing Project
In the following, we’ll be discussing a crucial topic that’s “An Actionable Checklist to prepare to launch a new Marketing Project” and will discuss it in detail within the article. So you’ve come up with an excellent idea for a new project – it might be a mini-course, an e-book or maybe a new website – and you know how to build it. Well, let us break it to you: your job is not done when you build it. Your journey has just started. And it starts with a launch ! Here’s your detailed, the most actionable checklist for launching a new marketing project (we recommend going through it while still building it, not after
1. Come Up With The Name
Any good project in marketing actually starts with the name. But right away at this first step, you’re facing a dilemma – whether to come up with a completely original name or create one based on your target keywords. Both approaches have pros and cons, so there’s never a simple answer.And if you’re going to set up a separate website for your new venture, the matter gets even more challenging. If you go with something absolutely original, you’ll be able to find a brief domain. If you decide to place some core keywords in your name, most domain names will either be taken or too expensive. You can go with something in between.
But even thereupon approach your chances are slim recently, as most keyword-based domains are all taken – unless you go with a more innovative idea and find a domain outside of the usual .com. Radix is a great service that can actually help you find (and register) an excellent name with a .site, .tech, or .online address. Given that the web is getting larger and more sites are using top-level domains (TLD) aside from .com, it is a great idea to grab the one which will be short, memorable and unique. If you are a technology company, you would possibly want to select a .tech TLD. Once you choose your actual brand name, make sure that it is available on major social media sites and claim it everywhere you can. Knowem is a good tool for that.
2. Design Your Brand Logo
Your brand logo is actually going to be everywhere: on your social media channels, downloads, thumbnails/avatars, banners, analog business cards and many more. Even organic search visibility relies on your brand’s image now that Google shows each site’s logo next to every result on mobile devices. It must be instantly eye-catching and create necessary associations together with your business. Furthermore, it also needs to work for multiple marketing opportunities, including video animations as well as holiday campaigns. It’s a wonderful idea to begin brainstorming at an early stage. I usually begin with a Google Images search to spot visual associations that my core topic creates. To do that:
- Open Google Images and then type your core concept there. It doesn’t need to be your keyword; it can be your key selling point or your key angle.
- You should click “Tools” in the upper right and then select “Clip art” which is in the drop-down “Type” menu.
For example, for instance, we are actually working on a site that would explain clear steps to do anything. Using Google Images, we could actually come up with the following concepts to implement in our logo:
- Staircase
- Arrows
- Checklist
- Puzzle
Then use Venngage (or any other tools for logo design and inspiration) to own different versions of your potential logo created from which to select. Once you’ve got your logo, everything else will be much easier. You’ll know your color scheme, so you’ll pick a WordPress theme and design your banners. Somehow it all actually comes into place once you know what your core branding is. It is also a great idea to use Venngage’s My Brand Kit, which allows you to keep all your branding elements under one roof and actually create or customize any creative to match your overall visual identity.
3. Create A Pre-Launch Landing Page
Even before launching your project, you’ll want to start building your email list. Launching anything is far easier once you already have a group of individuals waiting for it to go live and even willing to help you get your word out there.Setting up a pre-launch landing page doesn’t require any design skills either, as you’ll create one pretty quickly using any of those responsive WordPress themes.For more inspiration, inspect these start-up landing page design examples, like this one from ZenDesk.
4. Start Publishing Pre-Launch Content
We also suggest adding video to your landing page because a video always does the best job explaining a future concept. Again, there are no special skills required currently. Video creation is quick, simple and easy for anyone with a tool like InVideo, which allows you to use pre-built video templates and your own images and content. Moreover, you can even customize colors to match your newly created branding identity, edit fonts along with animations as well as add your own subtitles. You can even upload your own voice-over and pictures.
We don’t like launching any site without having at least 5-10 articles already written. Of course, it actually depends on the project; however, in most cases people don’t really trust empty websites. Web users are quite more likely to linger as well as browse if there are actually interesting things to explore on a site. We usually publish a minimum of five articles before launching a project that cover relevant problems in the industry and explains how my future project is actually going to help. Then we always invite readers to sign up to be part of the launch.
Doing so may be a great way to begin making your way towards Google rankings, so you ought to begin basic SEO. This includes setting up Google Search Console and Google Analytics so you’ll track your progress and results right from the beginning, conducting keyword research, and optimizing on-page SEO (meta descriptions, images) and off-page SEO (link building). This checklist which is used for launching a new web-site goes into more detail.To identify questions worth covering in my pre-launch content, we use Text Optimizer which has a separate section for exploring niche questions.
At this early stage, it’s also essential to begin engaging your visitors at once. Installing user-engagement tools will help your audience get more involved with the site and therefore the project that you are building. One such tool is Alter, which can automatically analyze your website and study your visitors.
After this, our software will recommend content that is personalized to your visitors based on their interests as well as behaviors to help keep them more engaged and at the same time spend a much longer amount of time on your site by using AI-powered algorithms. With Alter, conversions are often up to 248% higher and engagements can get up to 170% higher.
Another great idea is to actually use your pre-launch content to start analyzing your target audience as well as segment it. With the help of Finteza, an advanced analytics tool, you will be able to create custom calls-to-action for multiple different segments of your site visitors, specifically based on their location, device as well as past action on the site (for example, you can even show custom CTAs to those of your website visitors who actually watched your promo video).
5. Start Working On Your Social Media Channels
Now that you have got your promo video, lead-generating landing page and pre-launch content, you need to begin working on your social media channels. As with a web site, empty social profiles with zero interactions look unprofessional.The first step is actually a set-up one where you customize the look and feel of your off-site brand assets. In order to get you started, here’s a quick checklist that you need to go through. These aren’t all profiles you’ll want to create going forward, but this is actually a good list to begin. We picked these platforms because they rank well in Google and may help you in your reputation management efforts.
You also ought to create a solid social media editorial calendar that ensures relevant and engaging social media content to go live on a daily basis. ContentCal is actually a nice tool to use, as you are able to update all your channels with the click of a single button. Moreover, ContentCal keeps your successful updates for simple as well as easy re-use, spreads out your content effectively throughout your calendar and also schedules updates across several social media channels.
6. Keep Track Of Marketing Ideas For Later
While going through all the steps above, as well as continuing to develop your project, you’ll encounter various marketing ideas that you simply may want to experiment with.Keep track of all such ideas and add your own thoughts and reference links for everyone. You will actually appreciate your master list when later on you are planning your campaigns!Trello is one of the most perfect tools for project as well as idea organization. We actually use it to keep track of both marketing and development ideas.
7. Plan Out Your Time
Assuming you’re launching a side project (not your full-time endeavor), you would like to set aside time to work on it. It may be very easy to relegate this side or dream project as a “when I actually have time” task. This means that time management is extremely important to set up at the pre-launch stage.The idea is that you simply commit to doing a minimum of one thing each day for a new project, be it a large task or a quick tweak or update. When the project starts really taking form, we’ll increase the time we set aside for it, though usually no more than one hour a day.
Rescue Time is actually a really good way to keep yourself on track as well as make sure that you follow your own routine. Furthermore, you can even set up reminders to keep yourself involved with the new project or task limits in order to avoid getting too overwhelmed and at the same time pushing other projects aside.
