7 Dead Simple Ways To Bring People Back To Your Site
In the following, we will be discussing an important topic that is “7 Dead Simple Ways to Bring People Back to Your Site” and will discuss it in detail within the article. Once you’ve converted a website visitor into a client, it’s time to take it a step more and keep them coming back—and turn them into brand advocates. Brand advocates are the people who are loyal users of your goods and services, and most importantly, are the ones who will sing your praises to others! Here are some easy ways you can keep visitors coming back.
1. Personalize Your Website
Providing visitors with a unique, personalized experience makes it easier to turn them into brand advocates. Here’s how you can customize their experience:
- Offer Customized Landing Pages
There are many ways you’ll be able to use customized landing pages to increase engagement. An easy way to implement this is by featuring merchandise based on what customers have bought or engaged with previously. AddThis features Targeting Audiences overlay, helping you feature these merchandise. For example, Wayfair does a great job of engaging customers by showing them products they’ve already viewed, and then products in a similar wheelhouse picked for them.
- Curate A Featured Section
Showcase product or content in a very special “Best of” section. It will be a large banner on your homepage or a sidebar list. The AddThis Link Promotion Banner makes it easy to spotlight products or content you would like to draw your audience to. Whether you’re basing the showcased product on seasonal events, user behavior, or items that need more visibility, make it relevant to the consumer. Consider making different versions of your showcased products for various landing pages, and use them to measure performance.
- Provide New As Well As The Returning Visitors With Relevant Information.
With AddThis Audience Targeting Rules, you can create rules to show appropriate messaging to new and returning users. For instance, you can create “Get started” messaging for your new visitors, as well as “Explore more” messaging for the returning visitors.
- Suggest Content Users May Like
The best and most effective way to keep visitors on your web site is to offer them content that interests them or sparks their interest. The AddThis Related Posts Tools allows you to do just that. For example, if your website focuses on marketing clothing, you can engage your visitors with content about style trends; or if your site focuses on cookware, you can engage your visitors with content around organic food as well as good recipes.
2. Showcase What’s New And Popular
An easy way to turn visitors into brand advocates is to provide them a reason to come back to your website . . . and to keep coming back. Offering new content on a daily basis and highlighting your greatest hits can foster repeat engagement.
- Highlight Your New Content.
Whether you have got a dedicated section, a large homepage banner, or just list content and products in chronological order, make sure visitors know that what they’re seeing is new. And also, keep it fresh. This will offer visitors a reason to keep returning. We Work Remotely denotes new job listings with a “new” button, therefore frequent visitors can scan content quickly.
- Keep Popular Content Front And Center.
Your popular content is well-liked for a reason; therefore keep it in heavy rotation as long as it’s relevant! Keep an eye fixed on articles that are consistently showing a good level of traffic in Google Analytics, and resurface those posts to new users. Having an area dedicated to what’s popular, or bestsellers, will also make users feel like you have a large audience; and if they enjoy the content, they’ll feel like they’re a part of your community.
- Emphasize Highly Shared Content.
The more shares a piece of content has, the more users will want to share it as well. If hundreds of individuals already love it, surely their Facebook friends will too! AddThis Sharing Buttons offer an easy-to-implement ability to display the number of social shares content has received. See how Mercy Home grew traffic by ten % with AddThis Share Tools.
3. Create A Good User Experience (UX)
Your website design and usability are two of the most important factors that influence how much time visitors spend on your site, and whether they’ll return. Clean, enticing design and easy navigation can go a long means in turning first-time visitors into brand advocates.
- Make Sure Your Site Is Clear And Well-Designed.
When it comes to design, keep it simple. Forget bells and whistles, and focus on the essentials. Use eye-catching colors, readable fonts, and rich images and video. Don’t be afraid of whitespace!
- Make Sure Your Site Is Usable — On A Computer And A Phone.
It’s not enough to have a site that looks good—it needs to be easy to navigate. Intuitive menus, clear calls to action, and robust search capabilities all make for good user experience. And don’t forget the #1 rule—make sure your website is mobile-friendly. For example Zipcar, it is an easy-to-navigate site with all the important information you’ll need to decide whether or not to join right on the front page.
4. Engage Users Through Email
Email is a really great tool for engaging one-on-one with your audience, keeping them engaged with your content, or re-engaging them after they’ve abandoned your website. Personalize your emails with content that targets exactly what the consumer needs. When you provide users with specific content beyond what they’ll find on the web site, they’ll feel “in the know” and can be more likely to become brand advocates.
- Collect Emails Through Your Website.
A 2014 study showed that email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined; 91 percent of US consumers use email daily. Calls to action to sign up for your newsletter ought to be prominent on your web site. The AddThis Overlay Tool is often used to collect email addresses. A conversion lightbox, that is customizable pops up, prompting visitors to sign up, getting your messaging in front of everyone who visits your site. For example, you should see how Minneapolis Running used audience targeting to grow their email subscribers.
- Regularly Communicate Via Newsletter.
Use your newsletter to focus on special offers, new content and seasonal events. You should send your newsletter on a consistent schedule, so subscribers will know when to expect it. Too many emails will make users unsubscribe, so when you’re setting your schedule, make sure the value contained in email warrants the frequency. Consider offering exclusive content or deals to those who are signed up, so they feel like they’re being rewarded for subscribing.
5. Reward Your Brand Advocates
Once your brand advocates start spreading the word about your products or services, it’s time to say thank you. There are a number of ways you can reward your loyal users, including:
- Offer A Personal Acknowledgement.
If you’ve got a set of customers or users who have gone above and beyond in their demonstration of brand loyalty, you’ll deepen their affection for your product, site, or brand even further by reaching out to them in person. Not only does Maker’s Mark offer exclusive event offers for becoming a member of their ambassador program, however you furthermore may get your name on a real barrel of their bourbon. Once your barrel is aged and prepared, you’re invited to claim some bottles and take a complimentary distillery tour.
- Give Public Recognition Through Your Web Site Or Social Media.
If somebody sings your praises on Twitter, offer them a shout-out! Feature testimonials on your website. Let brand advocates know that you are listening and that you really appreciate the support they provide. The CW features a “Fan of the Week” for every show on Facebook and also gives them an on-air plug.
- Launch An “Insiders” Referral Program.
Referrals are a powerful tool for building your website audience. People tend to trust recommendations from friends and family more than businesses, and if you offer an incentive for referrals, users will be much more likely to sing your praises.
- Implementing A Loyalty Program.
Loyalty programs usually come with perks like discounts, free shipping, or special gifts. You can have users sign up for yours, like Sephora’s Beauty Insider program, or it can be based on loyalty tiers—Sephora upgrades users to higher-level programs when they reach spending thresholds, as well as those levels, come with better perks.
The bottom line: If you’ve got a decent product, you’ll have brand advocates. Engaging with them, rewarding them, as well as offering them value is what will keep them out there while marketing or promoting your brand. Download our handy turning a visitor into a brand Advocate checklist to keep this info at your fingertips as you grow your brand on-line.
6. Optimize Your Website For Mobile.
By now, you must apprehend that the common shopper checks their phone virtually fifty times per day? Over fifty % of your customers conjointly purchase from your web site through their mobile device. So concentrate on the numbers by ensuring that your web site is mobile-friendly.
7. Get People Back To Your Site Is Through Push Notifications.
Leveraging push notifications is an easy way to get more traffic, and here’s the beauty of it, push notifications to have better open rates and click rates than emails. It’s much more effective and it’s easier because people just have to click a button to subscribe, they don’t have to put in an email or give you any of their personal information.
