Google Re-marketing is way to connect to the visitors who have visited your website, blog, apps etc but not yet made the decision to purchase the products or services. It allows to showcase your products to the same or the targeted audiences who that had previously visited your website.
Google Re-marketing is a technique by Google Adwords that involves static images, animated images and videos, responsive ads and text ads that are placed for Google Display.
For example, if you are looking for a pair of shoe in any ecommerce website and then you get in mind that you donot want it right now and closes the website. Later when you open your social media account or any other website, you see that the same pair of shoe is present at the right side of the website in a small box of advertisement. Well this is a strategy to promote your products and services with Google Remarketing.
In this competitive world, this Google Re-marketing is very essential for those who have highly competitive products to sell. You can manage your Re-marketing ads on the Google Adwords and are shown on the web pages that are visited by your visitor that accepts Google advertising.
This process is very simple. Google Remarketing works on the criteria on placing the cookies on your website’s visitor’s machine. The visitor’s cookie ID is then added on our remarketing list.
There are varieties of strategies that can be performed on Google Remarketing.
There are many options that are done on Adwords Remarketing campaign. Some of them are as follows:
- Standard Remarketing
- Dynamic Re-marketing
- Re-marketing Lists of Search Ads
- Video Remarketing
- Re-marketing for Mobile Apps
- E-mail List Marketing
In Google Re-marketing, there is also an option of choosing your audiences. You can decide which visitor you would like to target for your ads.
- Product page visit
- Visiting a certain page for checkout process
- Time on website
- Demographic Targeting
- Geographic Targeting etc.
At SEO TO WEBDESIGN, we provide Google Re-marketing services for your business products. With our team of experienced Digital Marketing Experts, we provide complete digital marketing solutions according to your business requirements.
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