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Types Of Logos

Various Types Of Logos

In order to create a strong business in the market, you must have a solid brand name and a logo. Brand name makes you popular, but the logo gives you recognition. It will be the medium through which people will recognize you. For e.g. McDonald’s logo is the recognition of McDonald. Whenever you see a big yellow ‘M’ across the roads on anywhere, instantly one thing that comes to your mind is the name; i.e. McDonald. A well-designed logo can create loyal followers through simplicity and uniqueness. A logo is the visual representation of a company or brand’s values, beliefs and functions and that is why when designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as:

How the logo will look on products?

How it will appear on advertising and marketing materials?

How it will tie your other branding collateral together?

Now as per the requirement and need, we have divided these logos to into five main categories or you can say that there are five types of logos:

Symbol or Icon



As we know that human minds can easily remember a simpler form easily than a complex one. So basically this type of logo represents the company in a simple but bold manner. The idea of logo creation is to make it abstract and stylized to give visual interest. For e.g. the logo of Nike is a symbol or icon of Nike. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little flashier. Other examples may include the symbols of Apple or Mercedes-Benz.


Word Mark



The word mark logos are uniquely styles text logos that are used to represent the companies name, but in a stylish manner. Custom fonts can also be used to create such logos. Examples can be Facebook or Disney.

Letter Mark



These types of logos are mainly used by the companies who are having very big names or whose names are difficult to pronounce. So these companies use a symbol representing the company through the use of its initials or the brand’s first letter. For e.g. Hewlett-Packard, General electric etc.

Combination Mark



These logos combine a word mark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together.




An emblem logo encloses the company name within the design. This also comes under the stylish designing and uniqueness. The most common examples are Starbucks, the NFL and Harley-Davidson Motorcycles.




What kind of logo do you have?

Are you satisfied with your logo?

Are you looking to get a new logo designed for your company?

Do you need a properly designed logo with innovative and creative ideas that can boost up your branding?

Then you are at a right place. SEO To Webdesign can help you solve your problems and give you such a unique and appeal able logo design that you might have never seen before. So don’t wait and give us a call. We are 24/7 there for you.