Future-Rise of Ecommerce Websites
Ecommerce experience has changed very little since its inception; although the way we shop now has changed a lot especially when we compare online shopping and real world shopping. The time and money that we spend online is growing every year. People are moving towards online shopping rather than manual shopping. Today the economy is still in pretty rough shape, but it’s better than it was a year or two ago, and that is the great part about which we are going to discuss here! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop to the point where you don’t even have to get dressed and make contact with another human to find a great deal.
Now, at the start, Ecommerce was boasted as the future technology that would transform the way we shop and in most of the ways, it has lived up to that expectation, but still lacks many of the basic virtues embodied by the in-store shopping experience. For instance, if you shop regularly at your favorite boutique, chocolate, or fitness equipment store, it is likely that the employees or owner will get to know you. They will remember what you have purchased, become familiar with your particular taste or workout preference, and suggest items that may be of interest to you.
Addition of Human Elements That Sell
Although many websites do recognize your name since the last time you visited that website or the last item you purchased, or suggest you some additional items you may want to buy. The whole experience is still somewhat predictable, unnatural and calculated. Despite all the bells and whistles, most Ecommerce websites are still not much more than electronic catalogs. Completely lacking is the human element; the element that sells to you, or convinces you to change your mind. There is no bargaining, there are no surprises, there is no “sweetening of the deal.” In this regard, Ecommerce has been unable to provide the same experience that shoppers take delight in — or perhaps hate — when making in-store purchases. Thanks to some innovative and dynamic web technologies, all this is due to change in the near future.
Just imagine visiting your favorite online store and while scrolling for the searched items suddenly you stop at one point with your eyes straight towards the screen. This is something you’ve been dreaming about for the past three months, so you read all about it, examine every photo, and experiment with every possible configuration. Then after twenty minutes of calculation, you decide not to buy it, and return to your Facebook page for your bi-hourly status update and some vigorous “Liking!” Had you been in an actual store talking to a live person, that individual may have been able to convince you to make the purchase by sweetening the deal or lowering the price. You would have been transformed from a goggling observer to the proud new owner of that something which you have waited for 3 months. But because you’re shopping online, a situation which would normally have been an easy sale has become instead, a missed opportunity for both you and the merchant.
A Custom-Tailored, Dynamic Experience
This is what explains the future of Ecommerce: A customized-tailored feel that can remember your priorities, judge your level of interest in a certain item, and make dynamic adjustments to the price and options — all in order to make the sale, rather than miss an opportunity. By implementing advances in dynamic programming, combined with thoughtful design, Ecommerce of the future will resemble a catalog less and less, and feel more and more like an in-store experience.
User-specified promotions are just one example of how the new, dynamic Ecommerce experience will change the way you shop online. Retailers realize that a smaller profit is better than no profit, and that volume can make up for smaller margins. This is something that has been practiced by brick-and-mortar merchants for centuries, but has been largely absent from Ecommerce. You are more likely to make a purchase when you feel like you’re getting a deal. The ability to adjust pricing and make deals on the spot — without the need for human oversight — can transform what would have been an impersonal online shopping experience into a rewarding and enticing opportunity.
Rising web technologies permit the retailer to communicate with customers in much the same way as they would in a store. By becoming better familiar with the customer and tailoring the experience to the shopper’s personal taste, retailers can present products of interest and avoid wasting time on things that hold no interest. Websites will already “know” what customers are looking for, even before they browse. Sites will eventually become so honed to the personal taste of the individual that everywhere a person shops will be a next-generation experience, built just for them. As these technologies begin to enter the market over the coming year, online transactions — which already represent a significant portion of the world’s economy — will continue to grow in number.